Then a long came the influential and very popular Jamie Oliver (my absolute fav but more on him another time) and kind of made SodaStream cool by endorsing the brand on Johnny Woss and finding a new, or maybe retro use for the product (see below, fast fwd to 10 mins). Full respect for SodaStream came to fruition after realising the environmental benefits; it could save a family up to 2000 bottles a year.
SodaStream are really starting to come back into fashion and gain the credibility they once had in the 70's and 80's. With true environmental benefits and new stylish machines, the future is really promising. Wallpaper recently interviewed CEO Daniel Birnbaum and chief innovation and design officer Yaron Kopei, giving further publicity and moving the brand up in the design stakes. Looking on their website there's some really slick machines as well as new flavours for making cocktails at home. With more people investing time and money into drinking at home I think they could be onto a winner. Lets hope there's more flavours and exciting things to come for SodaStream in the UK.
I'm thinking customised syrups....hmmm sugar free elderflower and grape.... then I'l buy one!
'I don't think we are going to take on Coke, I KNOW we are going to take on coke' CEO of SodaStream